Description

Why Attend

Did you know that an estimated 30% of all business emails are aimed at clarifying miscommunication generated from the other 70%? As more and more organizations come to this realization, business writing skills training has become a staple for capability development initiatives.
This course provides an introduction to business writing skills as they relate to the drafting of emails, memos and business letters. During this course, we will describe and apply structuring and business writing techniques designed to cater for the modern business environment. Above all, we will emphasize the use of simple, clear, and positive language in addressing day to day business affairs.

Course Methodology

 This course uses a variety of learning tools, including writing activities, storyboarding, controlled experiments, and videos.

Course Objectives

By the end of the course, participants will be able to:

Apply the fundamental pillars of business writing for achieving better results
Practice basic techniques for writing effective emails, letters and memos
Demonstrate professionalism by writing in a clear, specific and positive manner
Deliver solid conclusions through organized structure and flow
Use practical and modern methods for powerful business writing

Target Audience

All individuals operating in a business setting with a need to express themselves effectively in writing.

Target Competencies

• Written communication
  Business writing etiquette
  Structured thinking
  Assertiveness
  Ability to address complex situations

Course Outline 

• Introduction to business writing
  Definitions of business writing
  Setting emails, letters and memos in context
  6 tips for writing effectively
  Recognizing the hallmarks of effective writers
  Applying modern day business writing techniques
  Characteristics of business writing
  Writing considerations
  Guidelines for sentences
  7 traits of organized writing
  Setting a purpose
  Investigating the audience
  Organizing content to match your audience
  Using clear, specific and positive writing
  Developing your business writing style
  Using visual aids powerfully
  Complementing writing with tables and charts
  Writing strategy
  Organizing thoughts
  Pyramid structuring
  Developing a compelling storyboard
  3 parts to a message
  Achieving flow through effective transitioning
  Applying pyramid structuring to your writing
  Making the most of your facts
  Deductive reasoning
  Abductive reasoning
  Building a compelling introduction
  Big tips on writing
  Applying George Orwell’s 5 rules for effective writing
  Promoting clarity in writing
  Avoiding miscommunication
  Managing and delivering expectations
  Responding to different email scenarios
  Understanding different reader personalities
  Using powerful language
  Writing considerations
  Using visual aids
  7 tips for writing effectively
  Using power words to influence your audience
  Presentations: less is more
  Using visual aids effectively
  Managing a checklist for your writing, Going the last inch
  How to be a successful business writer