Venue: Lap New World Hotel Jabi ABUJA

Date: March 18-21  ; June 3-6; Sept 24-27  &  Dec 9-12   Fee: N300,000  ONLINE FEE  N245,000      Bank Details: Fontini Consulting Limited (ZENITH BANK PLC) Account Number 1013360718 ;Fund Transfer Sort Code 057151083 Discount Policy 3-5 Delegates 5% 6-10 Delegates 10%  Above 10 Delegates  20%

Tax Identification Number (TIN) : 18841631 



Why Attend

Did you know that an estimated 30% of all business emails are aimed at clarifying miscommunication generated from the other 70%? As more and more organizations come to this realization, business writing skills training has become a staple for capability development initiatives.
This course provides an introduction to business writing skills as they relate to the drafting of emails, memos and business letters. During this course, we will describe and apply structuring and business writing techniques designed to cater for the modern business environment. Above all, we will emphasize the use of simple, clear, and positive language in addressing day to day business affairs.

Course Methodology

 This course uses a variety of learning tools, including writing activities, storyboarding, controlled experiments, and videos.

Course Objectives

By the end of the course, participants will be able to:

Apply the fundamental pillars of business writing for achieving better results
Practice basic techniques for writing effective emails, letters and memos
Demonstrate professionalism by writing in a clear, specific and positive manner
Deliver solid conclusions through organized structure and flow
Use practical and modern methods for powerful business writing

Target Audience

All individuals operating in a business setting with a need to express themselves effectively in writing.

Target Competencies

  • Written communication
    Business writing etiquette
    Structured thinking
    Ability to address complex situations

Course Outline 

  • Introduction to business writing
    Definitions of business writing
    Setting emails, letters and memos in context
    6 tips for writing effectively
    Recognizing the hallmarks of effective writers
    Applying modern day business writing techniques
    Characteristics of business writing
    Writing considerations
    Guidelines for sentences
    7 traits of organized writing
    Setting a purpose
    Investigating the audience
    Organizing content to match your audience
    Using clear, specific and positive writing
    Developing your business writing style
    Using visual aids powerfully
    Complementing writing with tables and charts
    Writing strategy
    Organizing thoughts
    Pyramid structuring
    Developing a compelling storyboard
    3 parts to a message
    Achieving flow through effective transitioning
    Applying pyramid structuring to your writing
    Making the most of your facts
    Deductive reasoning
    Abductive reasoning
    Building a compelling introduction
    Big tips on writing
    Applying George Orwell’s 5 rules for effective writing
    Promoting clarity in writing
    Avoiding miscommunication
    Managing and delivering expectations
    Responding to different email scenarios
    Understanding different reader personalities
    Using powerful language
    Writing considerations
    Using visual aids
    7 tips for writing effectively
    Using power words to influence your audience
    Presentations: less is more
    Using visual aids effectively
    Managing a checklist for your writing, Going the last inch
    How to be a successful business writer